BRAND IDENTITY | BRAND STRATEGY | ILLUSTRATION | DIGITAL DESIGN | SOCIAL MEDIA STRATEGY & MANAGEMENT | PRINT
The Good Life
The Good Life is an independent waste-free mini market based in Manchester. On a mission to provide a positive place in the heart of their community, that allows customers to easily shop in a sustainable, environmentally friendly way.
Brand Identity
The message of sustainable living is one that needs to be loud, proud and full of energy—aiming to inspire, educate and empower communities to become part of an essential global movement.
A vibrant colour palette and playful illustrations capture the feeling of positivity and happiness—creating a celebration of Mother Nature and showing the beauty of the world we are trying to preserve.
The distinctive logo mark was developed to show the playfulness of the brand—with the option to be stripped back to a simpler logotype when the expressive brand illustration become the focus.
The tone of voice was developed to grab peoples attention. A supportive and friendly style is complimented with a very cheeky side—using suggestive word play to add intrigue and communicate the packaging-free concept of the in-store experience.
Social Media
The social media strategy and creative content were developed to elevate the brand, build a community, and to spread the important message of sustainable living through product features, useful tips and inspirational ideas—presented in the brands fun, bright aesthetic.
