BRAND IDENTITY | ART DIRECTION | DIGITAL DESIGN
Braide
AGENCY:
Holdens' Agency
Braide is a full-service fashion agency based in Manchester. Delivering a passionate, experienced and unique service from start to finish across Design, Development & Marketing.
Based in the heart of the Cottonopolis, Braide is rooted in the history, knowledge and expertise that has graced their city for centuries.
As keen innovators, Braide sources, designs and markets quality garments, that empower the people and communities who help to make them happen.
Brand identity
Taking a utilitarian approach, with inspiration drawn from clothing ration books and fabric labels, the brand identity nods to Manchester's industrial, textile past, but with a modern Scandinavian twist—using lines and codes as decorative devices, and highly stylised photography.
The B mark creates a symbol of quality, a stamp of approval, and takes its form from the intertwining patterns of woven fabrics.
